How to Choose A Good Printing Company
Choosing a good printing company is easy especially with the Internet and Yellow Pages. Anyone who wants to dabble in printing can always call himself or herself a good printer. All that person needs to do is set up shop, advertise his or business, provide printing samples, and voila! You have a new printing company on the block.
But the question is, are they right for you? Can they give you the best printing results you need for your business? Many times that business owners get what they thought was the right one, but end up with print materials that are less than perfect. What to do? Here are a few things you need to consider before hiring that printer to produce your collateral for you:
Look at printing samples as signs of good work. Don’t be shy to ask for free printing samples, especially from printers whom you haven’t met personally, e.g. online companies. Free printing samples not only give you an idea of how your printer can provide you with quality work, but also help you to see whether the design is the right one for you.
From glossy to matte, you can get an idea of how they would handle your requirements from the printing samples they provide you. If the printer hesitate to provide you with one then move on to the next.
Also, flip through magazines and sample printing jobs. When you find what you like, get in touch with that printer right away and then ask for his or her portfolio. All you need is ask and you’ll get a printer that can give you what you require.
Employ word-of-mouth. Your friends, relatives and acquaintances have hired a printer in some way or another. You can ask them for their favorite, or you can rely on them for those who did not pass muster. Be sure to ask for deadlines, turnaround times, customer service, print quality, and shipping method. These would go a long way in ensuring that you don’t have problems later on when you decide on a printing partner for you.
Quality vs. Costs. Pay a little attention to these two factors. You can’t discount the fact that you get what you pay for. If you paid cheap, chances are your output would also look like one. Nevertheless, there are those that can guarantee you quality work for less. But they’re rarities. So if you find one, don’t ever let go. And if you don’t, paying a little more to get what you want will always be worth it.
The last thing to know when looking for a good printing company is to get everything in black and white. This means, you need to have a contract. When you reach an agreement with your chosen printer, write it all down. This would come in handy when something goes awry at the end of the print job. A contract seals the deal that your printer should do your job according to your satisfaction.